A documentary on the Cradle to Cradle (C2C) design concept of Michael Braungart and William McDonough. It present ideas about how to ‘close’ cycles in our production/consumption systems. They have received the following critiques:
Excerpt from ‘In Praise of Idleness’ by Bertrand Russell: “Suppose that, at a given moment, a certain number of people are engaged in the manufacture of pins. They make as many pins as the world needs, working (say) eight hours a day. Someone makes an invention by which the same number of men can make twice as many pins: pins are already so cheap that hardly any more will be bought at a lower price. In a sensible world, everybody concerned in the manufacturing of pins would take to working four hours instead of eight, and everything else would go on as before. But in the actual world this would be thought demoralising. The men still work eight hours, there are too many pins, some employers go bankrupt, and half the men previously concerned in making pins are thrown out of work. There is, in the end, just as much leisure as on the other plan, but half the men are totally idle while half are still overworked. In this way, it is insured that the unavoidable leisure shall cause misery all round instead of being a universal source of happiness. Can anything more insane be imagined?”
Manfred Max-Neef is a Chilean economist who focussed on ‘development alternatives’. After teaching economics at Berkeley in the 1960s, he served as a Visiting Professor at a number of US and Latin American universities. He has worked on development projects in Latin America for the Pan-American Union, the UN Food and Agriculture Organization and the International Labour Office. In 1981 he wrote the book for which he is best known, ‘From the Outside Looking In: Experiences in Barefoot Economics’, published by the Dag Hammarskjold Foundation, Sweden. It is concerned with practising ‘economics as if people matter’ among the poor in South America. In the same year he set up in Chile the organisation CEPAUR (Centre for Development Alternatives). He was Rector of the Universidad Austral de Chile in Valdivia and currently teaches and lectures globally. He received the Right Livelihood Award in 1983.